There's nothing better than going out into the wild to see retail in action - and Milan has a lot to show. Office work and desk research are essential but when you need a bigger picture you must have a look at what happens beyond the glass. Is time to keep up with trends and best practices in visual merchandising. I will take you on tour to the most important and creative shopping streets in the world.
With over 15 years of experience in the fashion retail industry, I define myself a visual merchandising expert. In the last few years, I have built a client network mainly through Youtube and Instagram. It’s thanks to these two platforms that retailers, brands and schools find me and ask me to work together. I mainly I teach workshops, master classes at Domus Academy and IULM and also do consulting work for independent retailers wanting to increase their sales using visual merchandising. In addition, I'm the co-founder of Haigō: the design concept store and studio in Milan.
The Quadrilatero della Moda area is very rich with excellent examples of windows and displays. We will walk along via Monte Napoleone, via Manzoni and via Della Spiga to reach Corso Venezia. We will observe the windows and some in-store display together, analyzing the strengths and weaknesses of each to obtain excellent ideas. The Retail Safari works great when participants are open and willing to share their point of view with others.
最多可有5位年满18周岁的参与者参加。 We are going to walk for 2km, stopping in front of windows to analyze them. Wear comfy shoes.
Camera or Phone
Bring a camera (phone is enough) with you if you - like me - love to take pictures to analyze and study!
Retail Safari - Windows & Displays