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The Midwest’s coolest (and most underrated) city. That’s what Vogue called it back in 2018. Travel publications like Thrillist, Eater and Food & Wine have recently highlighted Milwaukee as an under the radar destination for an authentic, local experience. And if we know anything about our guests, that’s exactly what they are looking for. With a booming bar and restaurant scene and a rising cultural art movement with plenty of outdoor festivals and music, Milwaukee truly is a gem. Looking to round out your Milwaukee experience? Check out Visit Milwaukee for a calendar of events, restaurant and bar listings, and a variety of ready-to-download itineraries for any interest.
While widely recognized for its Old World beer, cheese and sausage, Milwaukee also has an appetite for an active lifestyle. The city of Milwaukee is home to over 140 public parks, spanning more than 23 square miles. The options are endless; explore Lake Michigan’s beaches and waterfront, join a Milwaukee Kayak Company guided tour, ride Bublr Bikes to maneuver through the city streets and visit the iconic Mitchell Park Domes, or get lost within the greenery on the Oak Leaf Trail.
EastTown is a thriving downtown Milwaukee community that offers shopping, dining, entertainment, lakefront access, a riverwalk, and major art and cultural institutions, in a walkable and beautiful neighborhood filled with an urban vitality that rivals the greatest cities in the world. Bastille Days, Jazz in the Park and the Cathedral Square Market are some of the many events we offer to cultivate a vibrant community experience, enhancing the neighborhood image and appeal and preserving and celebrating our rich heritage.

Downtown and Lake Michigan are both walkable. Bublr bikes are one block away for rental. Main bus lines have stops two blocks away.