自我介绍

Alex is a Global Digital Business Builder and Direct to Consumer Strategist with a distinguished career with multiple global brands and retailers. In the past fifteen years, Alex experienced three digital rocket ship rides: KIDBOX.COM, Toryburch.com and Ralphlauren.com. From this unique knowledge base comes an understanding of how to build and manage a cross functional, global digital team (internal & vendor/partners) that can scale efficiently to deliver rapid sales growth, high EBITDA-while helping to inspire a vibrant, healthy, innovative and fun company culture. Alex develops the people, experience, skills, tools and partnerships necessary to enable investor teams (PE/VCs) to make superior digital investment decisions and retail /management teams to capture global digital growth opportunities that drive sustainable sales and value. Alex has managed over twenty global, multi-lingual, website site launches for a variety of leading brands, retailers and manufacturers in the North America, EU, Japan, South Korea, China and rest of APAC. As the Founding COO of KIDBOX.COM, Alex’s team created a new world where every customer has their own personalized storefront. In under two years, KIDBOX as become the leader in providing a selection of children’s clothing and accessories for busy parents. Similar to Stitchfix, KIDBOX uses proprietary algorithms and data science to serve up a perfect box. Alex led the efforts for rapid operational excellence and scalability improvements (Logistics/fulfillment, HR, Recruiting, Legal, New office selection/renovations) which allowed the KIDBOX to grow at atypically sales rates -from $1.7M-$50M and experience successful funding rounds from leading venture capitalists and strategic investors +$28M. Prior to KIDBOX, Alex managed the Global Tory Burch Ecommerce & Digital Operations (photo, video, live fashion shows) and created an in-house studio to accelerate digital asset production time and dramatically lower digital asset creation costs from outside studios. He produced the first Tory Burch 4K live fashion show in partnership with Sony Corp and has won over ten web and production awards for excellence and innovation. His Ralph Lauren ICG team created first Ralph Lauren Interactive Store Window Experience in 2006, changing the face of visual merchandising inside of retail stores and elevating the RL Global brand as a digital and technology leader. Prior to joining the retail side of the business, Alex sat on the other side of the table and was Founder & CEO of Netkey, a leading retail software provider, acquired by NCR Corporation (customers included BMW, Target Stores, JC Penney, Disney, Fidelity, Bank of America, Fuii-Photo Film and others. Alex has an MBA from Yale Management School. He is also member of the National Ski Patrol and on the Board of Directors of NYC Salt School, a Trustee of the Lyme Art Academy College/Univ of New Haven, and a Mentor to start up entrepreneurs at Endeavor.Org and XRC Incubator Labs/Parsons School.